Company Overview

theApproach was founded to bring a new perspective to social science for men: The aim of theApproach is to provide the highest consistency in results from a style of social interaction that’s built on a man’s natural personality – get great results without selling out who you are and what you believe in.

Offering training programs in the Americas, Europe, and Asia theApproach believes in bringing the highest quality instruction and social science to create a “win/win” style of socializing where women are overjoyed to interact and enjoy the men we train.

Consistency for Our Clients

As of April 2007, theApproach has trained over 200 clients. Every client who has completed six weeks of our post-program training has brought a new girl into his life – either a girlfriend or a casual fling that left them both happy afterwards.

theApproach has consistently been reviewed as one of the most favorable companies for training in the social arts, and in 2006 achieved the highest client post-program success rate. theApproach has scored 9/10 in practicality and value per dollar spent according to Seduction Review for two straight years.

Comprehensive and Personalized

theApproach teaches the skills necessary to begin conversations with people of all types, and keep those conversations running smoothly, directing them like the captain of a ship to topics that suit you.

We teach all the required skills to attract the women you want – how to act and be a high value, high status man, how to keep yourself grounded to her so she knows you’re the real deal, and how to make her to put in work and meet your standards.

We teach the logistical and technical skills necessary to advance interactions after women are attracted to you – how to get phone numbers, move to instant dates from bars and nightclubs, and how to invite women home with you successfully.

But we don’t stop there – we believe that everything begins – not ends – at sex, and aim to deliver the most comprehensive curriculum on how to build the kind of relationships you want, reward and encourage good behavior, and punish and mitigate bad behavior. How to create relationships that fit where you’re at in life ethically and honestly, so that the women in your life will be accepting of roles that are great for both of you.

Each client gets individual work and attention from his instructor, so that his image, style, and way of carrying himself are improved. Specific sticking points are addressed and conquered, and all techniques and concepts are adapted and integrated seamlessly into each client's personality.

The Highest Degree of Ethics

From Founder and General Manager Sebastian Drake on down, theApproach is prided on ethics: Everyone you interact with will be enjoying themselves more after they interact with you. This leads to long term credibility in your community, and means you can safely and proudly use your social skills in all environments – at work, in your social circle, in your community, and anywhere else you could conceive of.

theApproach also teaches ways of analyzing social pressure points, so that people who are combative or destructive can be dealt with without negative repercussions: They can be subtly “put in their place” so you can move on to people you want to socialize with, or potentially turn their behavior around.

We firmly believe at theApproach that the most healthy style of interaction for building successful relationships, friendships, and indeed for a client’s happiness is a style where everyone wins and no one friendly is ever hurt or put down. Successful relationships, friendships, and marriages are built on this “win/win” style – in every truly happy couple you know, there is no doubt that the man in the relationship has mastered this skill.

Building Elite Social Lifestyles

Instructors at theApproach pride themselves on having a wide knowledge of social skills and interaction, including how to build the kind of relationship you want. Topics such as relationship management, setting the kind of relationship expectations you want, handling multiple relationships, casual encounters, and even creating successful marriages are built into our programs.

theApproach concepts and systems are built on getting success anywhere – from bars and nightclubs to supermarkets, malls, and bookstores. The fundamentals of attraction also carry over into internet dating, meeting people through organizations you’re involved with, and social circles you navigate.

Improvements in Professional Skills and Personal Life

theApproach has had clients from as wide-ranging backgrounds as stock traders, aspiring actors, artists, bartenders, salesmen, attorneys, and executives. Clients have included high-level executives at companies like Time Warner and major Middle Eastern architectural firms.

They’ve reported that the skills they’ve learned on how to deal with social pressure, encourage and reward good behavior, punish and modify bad behavior, and project a strong, confident command presence have helped them invaluably in their professional lives.

At theApproach, we strive to show synergy applications of our teachings to a man’s professional life, family life, friendships, and on concepts as wide-reaching as how to raise children and how to negotiate. theApproach’s curriculum is based on the refining and selecting the most relevant pieces from all major social disciplines, in fields as wide-reaching as psychology, sociology, economics, negotiating, diplomacy, sales, musical theory, improvisation, evolution biology/psychology, leadership, management, and many more. This leads to wide-ranging applications throughout everyday life.

Fully Guaranteed and Supported

theApproach instructors and team take pride in the work we perform. All live training programs are 100% guaranteed and supported. A client signs up for a program and learns, practices, and implements instructor feedback on that program. After completing the program, he’s given exclusive access to theApproach Alumni Forum which contains ten weeks of exercises designed to sharpen your social skills in less time than an undergraduate would spend on a single accounting course.

The client has six to ten weeks to practice, complete the post-porgram assignments, and receive feedback in the forum. If you’re not pleased with your social improvement and fully satisfied at that point, you’re entitled to a complete refund – we take pride in our training and customer satisfaction.

theApproach - A Complete Solution

At theApproach, we aim to provide complete solutions to gentlemen's social lives, so that they benefit greatly and on many levels.

Some of our curriculum includes:

• How to "Open" and Start Conversations Anywhere
• How to Create Attraction With a Complete Flexible Model
• How to Be, Act, and Feel High Status
• What to Focus On and Think About While Meeting People
• How to Introduce Conversational Topics Easily and Relevantly
• How to Never Run Out of Conversational Material
• Mastering Bodylanguage and Eye Contact
• Techniques to Make Yourself Legitimate in Her Eyes
• Holding People to Your Standards
• Managing the Flow of Conversations
• Getting a Great Style For You
• How to Date - Smarter
• How to Set Relationships Expectations
• How to Get Phone Numbers and Contact Information
• Following Up on Numbers Through Calling and Texting
• Having Women In Your Life Support You in Your Goals
• Making Continual, Consistent Progress

Get Started with theApproach:

Free Seven Day Training Course by Email

Get Your Copy of theApproach's Ebook: theAttraction Handbook

Learn More About Our Live Training